Facebook Ads checklist
How to run Facebook ads checklist.
1 Do you have a Facebook profile? [ If yes, Move to Step No. 4 ]
2 If not, create one.
3 Add a few friends and Post content for 6-7 Days before starting marketing.
4 Do you have a Business Manager?
5 If not, create one.
6 Do you have a facebook page?
7 If not, create one.
8 Fill complete details, upload a profile photo and a page banner.
9 Post content for 3-4 Days.
10 Add the Facebook page to the business Manager.
11 Do you have a personal add account?
12 If Yes, add it to the business Manager.
13 If you don't create a new ad account inside the Business Manager.
14 Add yourself to the ad account.
15 Add your team members to the Business manager.
16 Create a New Facebook pixel.
17 Add this Pixel to the website.
18 Implement Conversion API.
19 If you are selling courses, doing lead generation, Create custom Conversion.
20 If you are doing Ecom fire, ecom events on your website.
21 Go to events Manager=> Data Sources => Test events and check if the pixel is firing correctly on all pages.
22 Install Facebook Pixel helper and now check again if the events are firing correctly.
23 Add payment method to the ad account.
24 Create an Excel sheet and put the Website url, landing page url of your 5 Competitors.
25 Study their ads, landing pages and offers.
26 Now, create your offer.
27 Is your offer 2X better than your competitors? If not, work on it and make it better.
28 Create a High converting Landing Page/Product page.
29 Have you added a video to above the Fold section of the landing page?
30 Have you added a CTA to above the fold section.
31 Is there a Sticky CTA for mobile?
32 Make sure the CTA button color stands apart from the rest of the section of the page. [ Preferrably Keep it Green]
33 Include Some testimonials.
34 Use Arrows to point at the CTA Button.
35 Clearly Mention the Benefits and What's included in the package.
36 Is the payment page/form redirecting to the thank you page.
37 Now, Create a Hindi version of this Page for testing purposes.
38 Now, write 4 Video scripts for Ads and 1 For landing page.
One With PAS Formula.
One Proof Based.
BAB Formula
PPPP Formula [Picture – Promise – Prove – Push]
39. Edit the Videos in the following sizes:
3 Videos in 1080*1080
1 Video in 720*900
Landing page video should be in the Normal horizontal Size.
[ Add text to the top and the bottom of the Video]
40. Now create 4 Ad Copies.
Question Based
Benefit Based
Fact Based
DOS Based [Desire Obstacle Solution]
41 Create Custom Audience Based on your landing page and thank you page.
42 Set up your email marketing seuqence
43 Going forward, we'll run omnipresence campaigns so Set up your Google analytics, Google ads tag and link YouTube channel and Google ads as well.
44 Now, do an extensive audience research
45 Prepare a google sheet with list of all audiences.
46 Now create a prospecting Campaign, select campaign objective based on your business goal.
47 Enable CBO Option.
48 Create 4 Adsets
Different Audience
Audience Overlap nor more than 25%."
49 Keep attribution window as 7 Days.
50 Keep the placement Open.
51 If required, adjust the age or keep it open.
52 Select the gender if required, or keep it open.
53 Enable the Dynamic Creative option.
54 Add 4 Videos to the ad.
55 Add 4 Headlines to the ad.
56 Add 4 Primary text to the ad.
57 use emojis in Ad Copy.
58 Customize the Facebook ads report and track important KPI's
59 Make changes to the ads and pages based on the above report
60 Create custom Audience based on Traffic, Enagagement and Video Views.
61 Create a Retargeting Campaign combining All or You can also create different retaregting ads for different audiences.
62 If you are running ads for E-Com, Run one Catalog campaign and one normal campaign with videos.
63 After analysing initial performance, Mix ad creatives. Test standalone videos as well as carousel Videos.
64 Monitor Audience overlap and keep it under 25%.
65 Upload database of people who have purchased the products.
66 Create lookalike from this Database and from the website vistors buyers custom audience.
67 Now Create a new Prospecting Campaign: 2 Cold Audiences and 2 Lookalikes.